A Saudi group, built in Riyadh since 2003.
Amthal began as a telecom distribution business and grew into a group operating the infrastructure behind prepaid retail in the Kingdom — alongside FMCG distribution and manpower and equipment supply.
Two decades in one market
Amthal was founded in Riyadh in 2003, distributing telecom recharge cards at a time when the Kingdom’s prepaid market was still built on scratch cards and paper ledgers.
As the market digitised, so did we. Physical cards became electronic PINs, PINs became API calls, and counters became terminals. Today Amthal processes more than 900 million riyals a year across a distribution network reaching over 50,000 points of sale, with a platform and hardware stack we build ourselves.
The group has deliberately stayed close to what it knows: distribution, infrastructure and the relationships that make both work. Telecom is the core. FMCG distribution and manpower and equipment supply extend the same operating capability into adjacent markets.
- 2003
- Riyadh, Saudi Arabia
- Telecom · FMCG · Supply
- 900M+ SAR
- 50,000+ outlets
- 42 representatives
Why merchants stay.
Own the hard parts
Direct operator agreements, in-house hardware, and our own field organisation — not a layer of resale.
Reliability over novelty
The measure of this business is whether the transaction clears. Everything else is secondary.
Long relationships
Partners and merchants who have been with the group for over a decade, because the terms hold.
Build locally
Kiosk manufacturing, engineering and support delivered from within the Kingdom.
Telecom, groceries and heavy equipment.
Telecom infrastructure is the core of the group. Alongside it, Amthal distributes fast-moving consumer goods and supplies manpower and construction equipment to the Kingdom’s largest contractors.
Telecom Services
Recharge APIs, a 50,000+ point-of-sale network and self-service kiosks — the infrastructure behind prepaid telecom retail in Saudi Arabia.
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FMCG Distribution
A network of supermarkets plus wholesale grocery distribution — warehousing, route-to-market and merchandising across Saudi retail and trade channels.
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Manpower & Construction Equipment
Skilled manpower and construction equipment supplied to energy, engineering and infrastructure contractors — including Saudi Aramco, Sinopec and Enppi.
ExploreThe brands on our network.
Every major Saudi mobile operator, the country’s leading voucher aggregators, global technology manufacturers, and national enterprises.
Tell us what you need to sell.
A fintech adding top-up, a retailer putting a terminal on the counter, an operator planning a kiosk rollout — it all starts the same way.
- Beshir Ibn Rohman Street, Al Amal District
Riyadh 12643